Creative Cube

Room 7.E.13 - Campus I


The Creative Cube experimentally investigates the influence of the room atmosphere on the creativity of individuals and teams.

Factors influencing work efficiency

  • Light intensity
  • Light colour
  • Moving light that simulates natural lighting conditions
  • Noise, music, volume of background noise
  • Aromas and fragrances
  • Active substances such as caffein

Available equipment

  • Iluminated ceiling (with 40,000 LEDs)
  • BOSE sound system
  • Lego Serious Play LSP®
  • Room-fragrancing system
  • Magnetic and write-on walls
  • Mobile and multifunctional high quality presentation furniture equipped with creative materials (Brain Butler)
  • Web and video cameras

Workshop methods applied

  • Lego Serious Play
  • Design Thinking
  • Scrum
  • Triz


Head of lab

Prof. Dr. Uwe Sponholz

Visiting Address
Konrad-Zuse-Straße 2
97421 Schweinfurt
Office Hours

Contact Hour WinterTerm 2022/2023:

Wednesday 2.30 to 3.30 pm

Please register in eLearning. So far only online at Zoom.

Contact Hour Summer 2022

Programme Director of Business with Europe
Head of VR Lab
Head of Creative Cube
Areas of Duty

Teaching: B2B Marketing and Sales- - Applied Project Management - Innovation Management and Design Thinking - Strategic Management - Service Engineering - Change Management and Leadership

Research: H2H Marketing and Branding, Human Experience Design with XR Technology, Creativity Research

Labs:  VR Lab (Virtual - Augmented and Mxed Reality) - Creative Cube

Profile picture Prof. Dr. Uwe Sponholz

Lab staff

Benjamin Mahr

Visiting Address
Konrad-Zuse-Straße 2
97421 Schweinfurt
Profile picture  Benjamin Mahr

Josef Zenker

Visiting Address
Konrad-Zuse-Straße 2
97421 Schweinfurt
Profile picture  Josef Zenker