Steckbrief: Prof. Dr. Hannes Huttelmaier

Thu, 19 Dec 2019 | Meldungen, Fakultätsentwicklung, Wirtschaftsingenieurwesen, Lehre
Seit Wintersemester 2019/2020 an der Fakultät Wirtschaftsingenieurwesen

Personal Information

Born on 04.03.1985 near Stuttgart, married, father of a son
After graduating from high school, studies of music and business administration in Stuttgart, Hohenheim and Lyon.

Appointment as Professor

at the University of Applied Sciences Würzburg-Schweinfurt on 01.09.2019.

Subject Areas

Business Administration and Technical Sales

Academic Career

I started as a research assistant at the Chair of Marketing and Commerce (Prof. Fassnacht) / WHU and then - also as a research assistant - moved to the Chair of Marketing and Business Development (Prof. Voeth) / University of Hohenheim where I completed my PhD in pricing. In addition to pricing, as Chair of Marketing and Business Development we have focused on B2B marketing, business development, market research and negotiation management.
I have been a lecturer at the Baden-Württemberg Cooperative State University since my doctorate and since 2017 also at the Aalen University of Applied Sciences.

Professional Career

I financed my studies as a ski instructor, tour guide, choir director and guitarist/singer in various bands and completed internships in Germany, France, Belgium and England.
During my doctorate I also worked as a freelance consultant advising companies in various industries on marketing and sales topics.
I then held various positions with the TRUMPF Group in Germany and England. In my last position as Head of Global Product Management Lifecycle at BHS Corrugated (world market leader for corrugators) I was responsible for global product management.


Research and Teaching: digitalization of B2B sales; product management; business model innovation, pricing, digital service-based business models
Private: passionate musician, mountains, wind and sea


AfM – Arbeitskreis B2B Marketing / Vertrieb
Verband der Hochschullehrerinnen und Hochschullehrer an Fachhochschulen in Bayern e.V.